A career highlight, working with the ultimate cocktail connoisseur, Stanley Tucci. No. TEN is the gift that lives beyond the moment of gifting. Being an endless gift is at the core of the product itself and Stanley Tucci leads us through this pursuit. Through a series of short films Stanley Tucci inspires the gift giver, and invites the giftee to partake in a unique and elevated at home cocktail experience, sharing martini recipes to learn about and savour.
The QR code on our gift packaging became a digitalised gateway, taking the giftee directly to an Instagram direct message chat where a1:1 experience with our cocktail concierge takes place. The conversation feels like Stanley is chatting with you, guiding you through an at home cocktail experience.
BEHIND THE SCENES
Credit
Client Diageo
Agency VMLY&R
Production House Twice Pictures
Ambassador Stanley Tucci
Global Creative Director Dayoung Yun
Creative Directors Us
Creative Team Abi Stephenson & Matt Jones
Director Bugsy Riverbank Steel
DOP Kyle Macfadzean
Producer Rhys Evans
Agency VMLY&R
Production House Twice Pictures
Ambassador Stanley Tucci
Global Creative Director Dayoung Yun
Creative Directors Us
Creative Team Abi Stephenson & Matt Jones
Director Bugsy Riverbank Steel
DOP Kyle Macfadzean
Producer Rhys Evans
Roles
Creative Directors