Together with her team at Mirum Agency, Harriet created ‘Windows of Possibility’ to reinforce the impact you can make when driving carbon neutral, by framing the very trees being protected by your everyday journey. The campaign launched first in the Netherlands across TV, OOH, DOOH, social, digital, retail, radio, experiential and activation. Week 1 of launch resulted in a 16% conversion of drivers choosing to carbon offset their drives. It has since launched in the UK and will be globally rolled out later in the year.
Harriet worked on the project from concept through to execution, and even travelled to Cordillera Azul National Park, Peru, to oversee the capturing of stills.
Some photos on set in the Cordillera Azul National Park, Peru. Working with photographer Tom Nagy, producer Gemma Hall and local producer Ariel Leon Isacovitch. A once in a lifetime experience.
When she finds herself in Amsterdam and stumbles across her work, one must take a photo.
Credit
Client Shell
Agency Mirum Agency
ECD Conrad Rasmussen
Copywriter Binoy Zuzarte
Art Director Harrriet Stockwell
Design Lead Oscar Wong
Account Director Liz Mangano
Producer Gemma Hall
Production Kode Media
Photographer Tom Nagy
Director Matt Ogens
3D renders Absolute & Blind Pig
Post Production Absolute & Blind Pig
Agency Mirum Agency
ECD Conrad Rasmussen
Copywriter Binoy Zuzarte
Art Director Harrriet Stockwell
Design Lead Oscar Wong
Account Director Liz Mangano
Producer Gemma Hall
Production Kode Media
Photographer Tom Nagy
Director Matt Ogens
3D renders Absolute & Blind Pig
Post Production Absolute & Blind Pig
Role
Brainstormer
Art Director
Boss adventure woman
JFDI compliance officer
Afternoon sugar-high booster
Provider of comedic entertainment
Art Director
Boss adventure woman
JFDI compliance officer
Afternoon sugar-high booster
Provider of comedic entertainment