A brand ambassador campaign we helped develop, shoot and execute while at VMLY&R. Kawhi, Jack and IU had already been shot and we came in to shoot Raheem and Bukayo. Each ambassador had their own film, we were tasked to create 1 film with all of them in. The combine ambassador film became the most successful for brand recall in New Balance History. In the first month of the film being live we hit 7.5million views on Youtube.
We then went onto concept and storyboard the next ambassadors film, starting with Coco Gauff.
We then went onto concept and storyboard the next ambassadors film, starting with Coco Gauff.
Credit
Agency VMLY&R
ECD Laurent Simon
CD Dayoung Yun
Creative Team Brit & Harri
Producer Roz Lawson
Directors Same But Different
Account Managers Lucy Bugler, Angel Delgado
Production Electric Theatre Collective
Sound Grand Central
ECD Laurent Simon
CD Dayoung Yun
Creative Team Brit & Harri
Producer Roz Lawson
Directors Same But Different
Account Managers Lucy Bugler, Angel Delgado
Production Electric Theatre Collective
Sound Grand Central