The most successful campaign for brand recall in New Balance History.
In the first month of the campaign being live we hit 7.5million views on Youtube.
(TBC on updating the full page as the campaign is still rolling out when this went live)
In the first month of the campaign being live we hit 7.5million views on Youtube.
(TBC on updating the full page as the campaign is still rolling out when this went live)
Credit
Agency VMLY&R
ECD Laurent Simon
CD Dayoung Yun
Creative Team Brit & Harri
Producer Roz LawsonÂ
Directors Same But Different
Account Managers Lucy Bugler, Angel Delgado
Production Electric Theatre Collective
Sound Grand Central
ECD Laurent Simon
CD Dayoung Yun
Creative Team Brit & Harri
Producer Roz LawsonÂ
Directors Same But Different
Account Managers Lucy Bugler, Angel Delgado
Production Electric Theatre Collective
Sound Grand Central