Maybelline New York’s Nordic market looked to us to help them position their products as the go-to make up essentials that not only keep up with a Nordic girl’s busy social calendar over the festive season, but help them achieve a frosty, glamourous look.
So we channeled the simple feeling of snow falling to immortalise a moment of festive connection, using a visual technique to stop time in 3D, encouraging Nordic girls to Freeze the Magic by capturing their own moments of festive joy with MNY’s products. A friendsmas story that truly suspends a moment in time and captures the holiday buzz through the lens of female friendship
We delivered a TVC, social cutdowns and a range of 3D gifs.
So we channeled the simple feeling of snow falling to immortalise a moment of festive connection, using a visual technique to stop time in 3D, encouraging Nordic girls to Freeze the Magic by capturing their own moments of festive joy with MNY’s products. A friendsmas story that truly suspends a moment in time and captures the holiday buzz through the lens of female friendship
We delivered a TVC, social cutdowns and a range of 3D gifs.
BEHIND THE SCENES
Harri, doing anything for the shot
Credit
Agency McCann London
ECD Robert Brown
Creative Directors Brit & Harri
Producer Jacob Gardner
Director Viivi Huuska
DOP Petteri Lappalainen
Set design Heini Erving
Makeup artist Jenny Jansson
Hair stylist Miika Kemppainen
Wardrobe Sanna Silander
Stills Sara Lehtomaa
Account Managers Alison Webber, Charlotte Webb
Production Company Lungi & Co
Edit Janne Vartia
Grade Petri Falkenberg & Juhani Vuorisalo | Grade One
Sound design Akseli Soini | El Camino
Agency McCann London
ECD Robert Brown
Creative Directors Brit & Harri
Producer Jacob Gardner
Director Viivi Huuska
DOP Petteri Lappalainen
Set design Heini Erving
Makeup artist Jenny Jansson
Hair stylist Miika Kemppainen
Wardrobe Sanna Silander
Stills Sara Lehtomaa
Account Managers Alison Webber, Charlotte Webb
Production Company Lungi & Co
Edit Janne Vartia
Grade Petri Falkenberg & Juhani Vuorisalo | Grade One
Sound design Akseli Soini | El Camino