We were asked to help Revitalft Laser serum relaunch into the UK market with a new updated tri-peptide formula. The task: Create a hard working, RTB led, OOH campaign that felt relevant to a British audience of women between 35-50, laddering up to the global assets featuring Eva Longoria.
We featured adored local influencers Louise Boyce of Mamas Still Got It, and Nimi Blackwell known for her show stopping style, capturing them in skincare portraits. These were rolled out into TFL Underground tunnel takeovers, DOOH & static OOHs, as well as Black cab wraps, followed up by social first content created by the influencers themselves.
We featured adored local influencers Louise Boyce of Mamas Still Got It, and Nimi Blackwell known for her show stopping style, capturing them in skincare portraits. These were rolled out into TFL Underground tunnel takeovers, DOOH & static OOHs, as well as Black cab wraps, followed up by social first content created by the influencers themselves.
BEHIND THE SCENES
Credit
Agency McCann London
ECD Robert Brown
Creative Directors Brit & Harri
Producer Jordan Crankshaw
Photographer Jonas Bresnan
Make Up Craig Hamilton
Hair Stylist Liam Curran
Set Design Chloe Brady
Wardrobe Georgie Gray
Account Managers Alison Webber, Amy Love
Talent Louise Boyce, Nimi Blackwell
Post Production Craft London
Agency McCann London
ECD Robert Brown
Creative Directors Brit & Harri
Producer Jordan Crankshaw
Photographer Jonas Bresnan
Make Up Craig Hamilton
Hair Stylist Liam Curran
Set Design Chloe Brady
Wardrobe Georgie Gray
Account Managers Alison Webber, Amy Love
Talent Louise Boyce, Nimi Blackwell
Post Production Craft London