How do you become the first choice serum for Zillennials, and climb to the top of the skin care category?
To catapult L’Oréal Revitalift Filler serum to ‘must have’ status, we crafted a fun, socially inspired campaign encouraging everyone to ‘Plump It Yourself’ by developing a plump, hydrated world, featuring Molly-Mae, alongside Jahanara Rahman and Ryley Isaac. We created a TV ad, social cutdowns and POS media.
As a direct result of our campaign, L’Oréal Revitalift Filler HA serum grew to attain the highest market share of any single L'Oréal Paris skin franchise ever.
To catapult L’Oréal Revitalift Filler serum to ‘must have’ status, we crafted a fun, socially inspired campaign encouraging everyone to ‘Plump It Yourself’ by developing a plump, hydrated world, featuring Molly-Mae, alongside Jahanara Rahman and Ryley Isaac. We created a TV ad, social cutdowns and POS media.
As a direct result of our campaign, L’Oréal Revitalift Filler HA serum grew to attain the highest market share of any single L'Oréal Paris skin franchise ever.
BEHIND THE SCENES
Credit
Agency McCann London
ECD Robert Brown
Senior Creative Team Brit & Harri
Producer Jordan Crankshaw
Director Harleymoon Kemp
DOP Arthur Loveday
Stills Tory Smith
Make Up Craig Hamilton, Hollie Flynn
Hair Stylist Jack Luckhurst
Set Design Chloe Brady
Wardrobe Georgie Gray
Account Managers Alison Webber, Charlotte Webb, Lily Goulding
Production Craft London
Talent Molly-Mae Hague, Jahanara Rahman, Ryley Isaac
Agency McCann London
ECD Robert Brown
Senior Creative Team Brit & Harri
Producer Jordan Crankshaw
Director Harleymoon Kemp
DOP Arthur Loveday
Stills Tory Smith
Make Up Craig Hamilton, Hollie Flynn
Hair Stylist Jack Luckhurst
Set Design Chloe Brady
Wardrobe Georgie Gray
Account Managers Alison Webber, Charlotte Webb, Lily Goulding
Production Craft London
Talent Molly-Mae Hague, Jahanara Rahman, Ryley Isaac