Efferflu C is a widely used OTC cold and flu drug in South Africa. For their winter campaign Harriet drew on the idea of the worst times to be sick, such as when going on holiday or your ultimate band is playing live in your city, and you miss out. Don't Miss Out encourages consumers to take their Efferflu C immune booster so they not the ones stuck in their room behind closed curtains. Working in Collaboration with Studio Muti on the typography we styled the copy to resemble the place/event being missed out on. As gifts for Pharmacy's and Doctors we created hotel gift boxes filled with mini soaps. With the copy line of suggesting, you went on holiday and all you got were these mini hotel soaps, Don't Miss Out.
Credit
Client Pharma Dynamics
Agency Saatchi & Saatchi Cape Town
ECD Gavin Whitfield
Art Director Harriet Stockwell
Copywriter Danielle Le Chat
Typography Studio Muti
Photographer David Prior
Agency Saatchi & Saatchi Cape Town
ECD Gavin Whitfield
Art Director Harriet Stockwell
Copywriter Danielle Le Chat
Typography Studio Muti
Photographer David Prior
Role
Brainstormer
Art Director
Scamp Master
Typography Director
Detail Driver
Art Director
Scamp Master
Typography Director
Detail Driver