We had the privilege of leading the social arm of EE’s Everyone Needs a Squad campaign, celebrating their sponsorship of the English and Welsh teams at the Women’s Euros 2025.
We travelled across England and Wales capturing fan content at watch parties and EE events, before heading to Geneva and Basel for the semis and final. We produced Reels and TikToks for each match with a 24-hour turnaround, and posted real-time Instagram Stories to bring followers the live atmosphere.
From Hannah Hampton’s match-winning saves to Chloe Kelly’s penalties, we witnessed the Lionesses’ roar up close, and saw it come home once again.
Behind The Scenes
Credit
Agency Boomerang London
Senior Creative Team Britney Beeby & Harriet Stockwell
CDs Will Boehm & Ben Rutherford
ATL Creative Team Peniel Gebreselassie and Eleanor Weitzer
Presenters Nicole Holliday, Becky Bambino
Producers Helen Tucker-Lalloo, Crystal Matthews
Videographers Ronald Olaibi, Charlie Havord
Video Editors Isabel Barker, Zoe Clare, Lydia Perez
Account Manager Joanna Saywood
Senior Creative Team Britney Beeby & Harriet Stockwell
CDs Will Boehm & Ben Rutherford
ATL Creative Team Peniel Gebreselassie and Eleanor Weitzer
Presenters Nicole Holliday, Becky Bambino
Producers Helen Tucker-Lalloo, Crystal Matthews
Videographers Ronald Olaibi, Charlie Havord
Video Editors Isabel Barker, Zoe Clare, Lydia Perez
Account Manager Joanna Saywood