We were responsible for delivering a global integrated campaign and a pre-launch campaign
for Durex’s biggest product launch ever.
for Durex’s biggest product launch ever.
Introducing Durex Intensity: the first condom made with nitrile, designed to transfer your partner's natural body heat so you can feel their warmth. The campaign spotlights the magic of '37 degrees' - the human body's warmth, the spark of life itself - showcasing how Intensity's revolutionary nitrile lets you truly feel your partner,
igniting intimacy like never before.
igniting intimacy like never before.
Credit
Agency McCann London
ECD Ioana Filip
CD Britney Beeby & Harriet Stockwell
Creative Team Peniel Gebreselassie and Eleanor Weitzer
Producer Ryan Alagar
Directors Simon Pawlik
Video Editor James McLean
Account Managers Kate Hindley, Andrew Jackson
Production Otofilm
Agency McCann London
ECD Ioana Filip
CD Britney Beeby & Harriet Stockwell
Creative Team Peniel Gebreselassie and Eleanor Weitzer
Producer Ryan Alagar
Directors Simon Pawlik
Video Editor James McLean
Account Managers Kate Hindley, Andrew Jackson
Production Otofilm