To promote Jeremy Clarkson’s newest show with Amazon Prime Video, we filled the streets of Sweden, Norway, Finland, Denmark, the Netherlands AND the UK with “Jeremy Clarkson is a F***er” posters. (And by that we of course mean Farmer.) Working with the brilliant team at Forever Beta, we raised some eyebrows, got nominated for a range of Drum awards and made Jeremy Clarkson himself laugh.
For our Nordic localised part of the campaign we created extensions to the idea through a series of gifs that played on Nordic sayings. In a Monty Python style, we made Clarkson act out the literal english meaning of these sayings. Same character. New show. These were spread across DOOH, digital banners and social.
Sweden
Lägga lök på laxen
To put onion on the salmon
To make things worse
Lägga lök på laxen
To put onion on the salmon
To make things worse
Norway
A trakke i salaten
To step in the salad
When you’ve messed up really badly
To step in the salad
When you’ve messed up really badly
Denmark
Kom ikke her og spil kong gulerod
Don’t come here and play Carrot King
Don’t act all superior or full of yourself
Kom ikke her og spil kong gulerod
Don’t come here and play Carrot King
Don’t act all superior or full of yourself
Finland
Näytän sulle, mistä kana pissii.
Let me show you where the chicken pees from
To show someone how it’s done
Let me show you where the chicken pees from
To show someone how it’s done